ABOUT VIIA

Enhance your everyday with federally legal cannabis.

Since 2018, we've been reshaping cannabis access & conversation.

We offer safe, innovative, and consistent products that seamlessly fit into your daily routine.

We know cannabis selection can be confusing, so we simplify it for you. We offer a wide range of CBD and THC products tailored for focus, energy, relief, sleep, and libido. Each product is thoughtfully curated to enhance your everyday life.

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Our
Core
Values

Innovative Wellness Through hemp

We harness the entire cannabis plant, combining it with ancient botanicals to optimize desired effects.

Accessible, High-Potency Products

Many hemp products are under-dosed and overpriced. We prioritize the consumer, offering products with five times more active ingredients at an affordable cost.

Quality Assurance & Third-Party Testing

All our products are rigorously tested for safety and consistency, with lab results published for transparency. We're always looking to improve, ensuring that you receive the highest quality products.

In-House Research & Development

Unlike competitors with generic formulas, our dedicated team crafts products to support your wellness journey. Using American-grown hemp from independent farms and all-natural ingredients, we create great-tasting, effective products that fit seamlessly into your life. We empower a life of intention. That’s the VIIA way.

American Grown Hemp

By supporting American agriculture, we can prioritize sustainability and transparency, delivering potent, responsibly sourced hemp products you can trust."

Our Founder’s Story: A Hemp-Based Wellness Journey

I've lived with chronic pain due to a rare bone condition called Tarsal Coalition. After a major foot surgery failed, I sought alternatives to avoid lifelong pharmaceutical use.

In 2014, as a competitive skier in Colorado, I discovered High-CBD cannabis products. Their relief from pain and inflammation led me to create personalized cannabis-based recovery products with local experts.

Cannabis hasn’t cured me, but it has vastly improved my quality of life. In 2018, I launched VIIA with tincture drops and roll-on pain topicals. We've since grown to over 100 products, expanded nationwide, and helped countless customers enhance their lives with premium, federally legal cannabis. As we grow, we aim to change the stigma around cannabis and show its potential for a productive lifestyle.

Welcome to VIIA—join us in this movement.

-Max McKendry